How Back to School Shopping Is Changing

Parents are hitting the stores and websites earlier this summer. Most shoppers started buying supplies in July to spread out the cost and avoid the last minute rush.

Companies are using smart software to track what you want. They look at your browsing habits across different apps to suggest the items you need before you even search for them.

This shift forces stores to prepare their stock much sooner. Using data helps them keep popular items on the shelves during this busy season.